Hike for Hospice Campaign

This is Hospice Muskoka’s biggest fundraising event of the year. As the only member of the marketing team, my job was to produce all the marketing creatives (landing page, social assets, emails printed poster) to entice people to sign up or sponsor a hiker. In the end, we surpassed our fundraising goal of $125K!

All our landing pages are built in the fundraising platform raisin, which has some limitation in design but allows just enough customization.

I had already established the look and feel of the event in the previous year, so I made some slight tweaks to the colours and added new images to the logo block to keep it fresh.

I was provided with images and video content from the host site to use in the campaign. To my delight, they sent a lot of dog footage, so I edited it into this hype video.